Here are two major international publishers weighing in on the value of the China Market Focus at the London Book Fair last week. I can attest that there is a lot of encouragement to be had, and also a long row to hoe….
Penguin China’s head Jo Lusby says, “Our business will benefit from China’s market focus. We get to talk to the numerous Chinese publishers and booksellers who are in London this year. It also gives us the opportunity to showcase our best writers and our key projects.”
Cambridge University Press’ CEO Stephen Bourne, running a heavyweight book series about China called Cambridge China Library, says, “The high economic growth rate in China over the past five years, when most other major economies have been suffering, makes the Chinese market attractive.”